I developed the creative direction and visual system for Mika Vidente, including character design, editorial social assets, motion graphics, and animated templates. The project focused on building a distinctive and scalable visual identity that could support her daily content output—particularly horoscope predictions and viral-format posts. A central element of the project was the creation of an original character, designed to embody Mika’s persona in a more symbolic and flexible way. This allowed her presence to extend beyond photography into a more stylized, illustrative universe.
Alongside this, I designed a series of social visuals and templates, including a motion-based system for her July 2025 horoscope predictions—ensuring consistency while maintaining visual interest across repeated formats. The aesthetic balances mysticism with accessibility—combining esoteric symbols, soft gradients, and expressive compositions with a clean, adaptable structure suited for social media consumption. The result is a system that feels both magical and immediate.
The main challenge was creating a visual identity that could stand out within the highly saturated astrology and tarot content space, where many visuals tend to feel repetitive or generic. The system needed to feel unique and recognizable, while still being flexible enough to support frequent content production.
Additionally, the project required translating abstract and symbolic themes—such as astrology, energy, and prediction—into visuals that are engaging, clear, and shareable across social platforms. Balancing mysticism with readability and digital performance was key.
I approached the project by building a modular visual system centered around character design and adaptable templates. The introduction of a custom character created a strong visual anchor for the brand, while allowing for variation and storytelling across different types of content.
Motion graphics were used to elevate standard horoscope formats, adding rhythm and dynamism to repetitive structures without sacrificing clarity. By combining expressive visuals with a consistent framework, I created a system that supports both scalability and identity.
The result is a cohesive and recognizable visual language that enhances Mika Vidente’s digital presence—transforming daily content into a more immersive and visually engaging experience.
year
2025
timeframe
14 days
tools
Procreate, Photoshop, Illustrator & After Effects
category
Character Design & Social Visuals
